Discover
Understand your business.
A focused conversation and review of your offer, customers, performance and constraints. We agree the question the work needs to answer.

Business consulting for every sport
We help sports brands, clubs, academies and technology businesses grow through strategy, brand positioning, website design and marketing advice.
The business behind the game
You know your sport. We help you look closely at the business around it: who you serve, how you stand out and what needs to happen next.
Field & Intent works with founders, brands, clubs, academies and sports technology businesses on growth strategy, positioning, websites and marketing decisions. Focused projects and advisory support, shaped around a clear brief.
Four ways to move forward
A clearer view of the opportunity. A practical plan for what comes next.
A prioritized growth roadmap built around your customers, capabilities and commercial goals.
For sports businesses with ambition, competing priorities and a need to make the next decision with confidence.
We can help with: Business and offer review · Customer and competitor research · Pricing and revenue-model assessment.
Explore growth strategy in depth ↗Make the value clear before asking anyone to buy.
A coherent position, message and customer-facing story that your team can use consistently.
For sports businesses whose quality is stronger than the way they currently explain it.
We can help with: Audience and competitor mapping · Value proposition and messaging · Offer and service architecture.
Explore brand & positioning in depth ↗A considered digital experience that makes the next step feel straightforward.
A purposeful, responsive website or improvement plan, shaped around the decisions your visitors need to make.
For brands, facilities and sports services that need their website to work as hard as the business behind it.
We can help with: Website and customer-journey audits · Multi-page website design and development · Service, product and location architecture.
Explore website & digital in depth ↗Know what to say, where to show up and what deserves your budget.
A focused channel, campaign and content plan with clear priorities and a way to assess progress.
For sports businesses that want an independent view and a marketing plan their team can actually use.
We can help with: Marketing and channel reviews · Content pillars and editorial planning · Campaign and launch recommendations.
Explore marketing advisory in depth ↗Different sports. Different decisions.
From participation to performance, products to platforms: start with the commercial realities of your sector.
Turn a powerful sporting culture into a clear business opportunity.
Brands · Programmes · Communities · ExperiencesBuild around the audience, not assumptions about the category.
Soccer · Basketball · Football · Baseball · Volleyball · HockeyGive programmes, products and communities a stronger business foundation.
Tennis · Pickleball · Padel · SquashBuild a clearer route from first interest to regular play.
Courses · Coaching · Simulators · EquipmentConnect the experience on offer with the golfer it is built for.
Studios · Strength · Conditioning · TrainingBuild a business customers can understand, join and stay with.
Running · Cycling · Swimming · Triathlon · Outdoor brandsTurn interest in a challenge into a clear and credible customer journey.
Software · Platforms · Connected productsTranslate product capability into a reason to use it.
Performance products · Retail · Direct-to-consumerHelp the right customer understand why the product belongs in their routine.
Evidence before assumptions
Industry research provides context. Your own customers, capacity and economics determine the next move.
Explore Field Notes ↗A broad participation base. The opportunity for your business depends on the audience, offer and location you serve.
A considered process
A focused conversation and review of your offer, customers, performance and constraints. We agree the question the work needs to answer.
Research, customer journeys and commercial thinking become a clear brief, recommendations and measurable objectives.
Depending on scope: a practical roadmap, positioning, a new website or a marketing framework your team can work with.
Review the work against agreed goals, capture what changed and decide the next action. Ongoing advisory is available by agreement.
Let’s find the right starting point
Tell us what you’re building, what’s changing and where you need perspective.
Start a conversation ↗